Nov 18 2010
零售电子商务平台 VS B2C
为什么零售电子商务平台可以给传统企业的价值要高于B2C网站？因为B2C说白了是一个渠道，客户在渠道手里，渠道做大了就是供应商的盘剥者；而平台可以把客户信息给到供应商甚至更上游的品牌商。谁手里有客户，谁就有未来。如果一个供应商只想出货量，只和B2C们合作就很好了，如果他还想要品牌和客户忠诚，他就值得自己来搞电子商务零售。如果他暂时没有能力搭建自己的销售网站，和零售平台合作就是自然的选择。
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